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About — Ellie Chin

Hi, I'm Ellie, and I've always been chasing the feeling

Based in Brooklyn, New York, I'm a multi-disciplined designer whose work spans UX/UI, graphic design, fashion, and fine art. In fashion, every detail is a decision and every decision shapes how something feels. That obsession with crafting an experience, not just an object, led me to ask bigger questions about the people on the other end.

That same instinct drives my UX practice. I'm passionate about getting close to real people, uncovering what's not being said, and designing experiences that solve the problem underneath the problem.

My User Journey

— So Far.
2011 — 2018

Fashion Designer

Parsons-trained. Worked for Vera Wang, Converse, The Children's Place & True Religion.

2018 — 2020

Prudential Financial

Moved from visual to UX design. Shaped the customer-facing experience on Prudential.com.

2020 — 2021

NY MTA — Digital Signage

Designed digital signage & wayfinding for 6.5 million daily riders across New York City.

2021 — Present

J.P. Morgan Chase

Sr. UX Designer on the Self-Directed Investing team, making investing feel approachable for everyday customers.

What's Next

The Next Chapter

Roles where design thinking and human empathy can move something meaningful.

Featured UX Company Case Studies

Invest Your points for J.P. Morgan Chase

Digital Signage Redesign for the Metropolitan Transit Authority (MTA)

 

Additional Work

Exploratory UX Design Work

Digital Signage & Logos

Visual Design for Prudential.com

 

Fashion Design & Fine Art

Design Project for Marchesa

Fashion Illustrations

Fine Art (External Site)